In a recent piece for the Forbes Technology Council, “Three ways digital transformation is changing how we do business," I explored what businesses need to know about a customer-first models.

Desires for a better experience and concerns for security are still shaping the digital relationship between consumers and businesses, and identity is finding its way into every customer decision.

For many, the promise of data-driven business is more myth than matter. Despite sincere ambitions, many businesses fail to take advantage of the many benefits that data can provide, as efforts around analytics and business intelligence are hamstrung by poor-quality data. How do businesses gain control over their most valuable…